From the beginning of Nocs Atelier we’ve taken a poetic approach to the design process. For the original Seconds watch the design was meant to, in a way, mute the time displayed to lift forward the seconds hand, showing each moment that passes reminding the user that every second is of value. Following up on the success of our debut watch Seconds, for the new watch, we wanted to add more function whilst keeping the unique minimalistic aesthetics of it’s predecessor.

It’s been a long journey arriving to the final product, with many unforeseen twist and turns along the way. We’ve spent over 2,000 hours of refining our design, producing samples, paying attention to every surface, radius and finishing. When you rid an object of visual clutter, it really is the small details that makes a minimalistic design stand out. “Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away” -Antoine de Saint-ExupĂ©ry

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explanation-GMT

GMT is short for Greenwich Mean Time, named after the Greenwich Observatory in England, which is the zero point on the 24-hour scale of international timezones.

GMT was established so that travellers would be able to quickly know what time it was all over the world. As long as they knew what the GMT time was, they could add or subtract from that time to get the local time on another place.

The Seconds GMT allows you to track two timezones simultaneously. The additional hour hand rotates on a 24 hour timescale and displays the current time in AM/PM at the timezone you choose.

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